The Growing Necessity of “Characters” in the UFC!

     When the UFC was first starting to gain national media attention in the sports world during the early 2000’s, many wondered if the combat sport would be just another flash in the pan and fade away in a matter of years. Professional MMA was once considered by critics as a “barbaric blood sport” during the early Renzo Gracie and Ken Shamrock days, but that all changed once a highly enthusiastic businessman named Dana White entered the picture. The Zuffa era of the UFC kicked off after the Fertitta brothers and White purchased the struggling company for $2 million and created ‘Zuffa, LCC’ as the umbrella corporation to the Mixed Martial Arts establishment. Yet, the true key to the success of the company lies within the “entertainment mindset” of White and his fighters.



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